Builder of audiences & software · Seoul to Lisbon

Simon Stawski

Attention isn't luck. It's a loop: test the hook, read the numbers, scale what spreads. I've run it since 2008.

NowBuilding ReadingRate · open to conversations · reading Buddenbrooks · Lisbon

Simon Stawski

I build things in communities that conventional marketing can't reach. Eat Your Kimchi is that work: 2008 to today, still posting. Now founders hire me to build the same engines for their audiences.

I build software solo. Right now that's ReadingRate, a reading analytics app for serious readers: difficulty scores for every book, essays and video essays on what I read, and an AI that reads alongside you.

620MOrganic views
1.1MSubscribers
46.2MHours watched

Cited in The Birth of Korean Cool· Planet Canada· K-Pop Now· A Geek in Korea· K-Food· Wikipedia

Index · 03 projects

Selected work

The software I build now, the audiences I built for others, and the one I built for myself.

01iOS · Web · MCP · Designed & built soloLive

ReadingRate

I wanted data on my own reading, so I built the instrument: difficulty scoring across nine dimensions, pace tracking, marginalia, and an MCP integration that connects your library to Claude. Designed, built, and shipped by one person. Paying subscribers.

Difficulty analysis · Sebald, Austerlitz · 74 of 100

On the App Store · On the web · MCP for Claude

5,316 commits on 238 days since December

readingrate.com ↗
02Growth · Client work & in-house · 2023–2025Under NDA

Stories as a Service

Sixteen years of building my own audience, then founders started asking for theirs. The loop is the same on someone else's story: find what the audience answers, make more of it, scale what spreads. One of them put me in-house — Chief Digital Officer at Drumelia, a Marbella property firm — where the same loop had to run through a team instead of through me.

+389%

Organic reach on a bestselling author's Instagram — 1.33M people in ninety days, built from the themes readers replied to

42K–100K

Views per reel for a writer with a million LinkedIn followers and no Instagram presence — first wave, standing start

+50%

Newsletter open rate in one month, re-aimed at the letters readers actually answered

0→5

Creative team hired and onboarded at Drumelia against playbooks written before anyone started — six of us counting me — publishing across YouTube, Instagram, TikTok, and LinkedIn

1 warehouse

Filled with donated furniture for families displaced by the Valencia floods — a drive my team ran and I fronted, seen 118,000 times on my Instagram and 19,000 on the CEO's

Private clients anonymized by agreement · details on request

03YouTube · Co-creator · 2008–today · Team of 9Still posting

Eat Your Kimchi

A video a day for twelve years. The cadence built a community of 1.1M that showed up in person.

The Eat Your Kimchi studio building in Hongdae, Seoul€100K
Crowdfunded a studio in Seoul. Incorporated, team of nine.
Crowd outside You Are Here Café on opening dayThousands
At the door for the You Are Here Café's opening day.
Audience at an Eat Your Kimchi fan meet3 continents
Paid fan meets across Europe, Canada, and the US.
What Happened to Simon? at #9 on YouTube Trending#9
“What Happened to Simon?” trending worldwide, twelve years in.

Brand campaigns for Kia, Airbnb, Hilton, YouTube, Coca-Cola, and Taiwan Tourism — from the creator's side of the table.

1.1M subscribers · 620M organic views across the studio's channels · Still posting

youtube.com/@eatyourkimchi ↗
Ship log · newest first

Shipped since 2008

19 entries · 3 eras · 10 in the last two years

github.com/simonsbookclub ↗7,330 contributions in the last year
255 active days · live from GitHub
2025—nowBuilding, solo09 entries
  • 2026Web + iOSLive
    Output

    One inbox for every comment across YouTube, Instagram, Threads, X, and Bluesky; one button to post everywhere. Web app live, iOS app built.

    output.social ↗
  • 2026AI agentLive
    “Ask about Simon”

    The agent in the corner of this page: a fact-checked corpus, Cloudflare Workers AI, its own MCP server. I built it. Ask it anything.

  • 2026EventsMonthly
    Deeptalks

    Table for Eight: a monthly dinner series in Lisbon, run with Masha. Eight strangers, one table, no alcohol, real conversation.

    deeptalks.club ↗
  • 2026WebLive
    Anatomy of Criticism Atlas

    An interactive atlas of Northrop Frye's theory of literature: the wheel of mythoi, modes, symbols, and myths, with full-text citations.

    readingrate.com/anatomy-of-criticism ↗
  • 2026Plugin
    ReadingRate → Obsidian

    Reading journal and marginalia sync into your vault.

    See the graph below ↓
  • 2026MCPLive
    ReadingRate MCP server

    Your library becomes a tool Claude can query. Paying subscribers.

    mcp.readingrate.com ↗
  • 2025watchOS
    ReadingRate for Apple Watch

    Plus home-screen widgets and a share extension.

  • ReadingRate difficulty analysis of Austerlitz
    2025iOSLive
    ReadingRate on the App Store

    Difficulty scores, pace tracking, marginalia. The app behind the library below.

    Get the app ↗
  • 2025Writing
    Simon's Book Club

    Literary essays on Substack.

    simonsbookclub.substack.com ↗
2023—nowRoles & clients02 entries
  • 2025–26Role
    Higher Learning Foundation

    Vice President at the Canadian education non-profit. Turning the Mindful Use of Social Media program — the curriculum I wrote in 2020, taught in Canadian high schools — into a forty-lesson online course: researched, scripted, filmed, edited, and published by me.

  • 2023–24Consultancy
    Personal Legend Consultancy

    Opened a consulting practice in Lisbon and ran it through October 2024.

2008—20Eat Your Kimchi08 entries
  • What Happened to Simon? at #9 on YouTube Trending
    2020Milestone
    Worldwide Trending

    “What Happened to Simon?” reached #9 on YouTube's worldwide Trending list, twelve years into the channel's run.

    Watch ↗
  • 2015–17Speaker
    YouTube APAC Creator Summit

    Invited to YouTube's summit for the region's top 100 creators, as guest and speaker three years running. Most creators appear once.

  • Simon holding the YouTube Gold Play Button
    2016Milestone
    One million subscribers

    Among the first channels in the Korean market to cross 1M. YouTube presented the Gold Play Button — an older plaque design than today's — at a formal ceremony.

  • Crowd outside You Are Here Café on opening day
    2014Venue
    You Are Here Café

    Fans kept waiting outside the studio in bad weather, so we built them a place. Thousands came on opening day; it became the standing venue for the community's events.

    Opening day ↗
  • 2014Channel
    Speaker's Corner, with Google

    A one-tap video booth in the café, built with Google. The weekly cut became its own channel: 22,000 subscribers, episodes approaching 100,000 views.

    youtube.com/@youareherecafe ↗
  • Fanmeet crowd
    2013Tour
    Fan meets on three continents

    Paid, multi-city fan meets across Europe, Canada, and the US. Direct-to-fan ticketing, venue negotiation, sponsor integration: a branded Kia Soul in Korea, two Sorentos following the North American tour.

  • The Eat Your Kimchi studio building in Hongdae
    2012Company
    The Eat Your Kimchi Studio

    Raised close to €100,000 on Indiegogo, built a studio in Hongdae, Seoul, incorporated in South Korea, and ran a team of nine.

    The campaign ↗
  • 2008–20ChannelStill posting
    Eat Your Kimchi

    Started publishing from South Korea. Daily uploads until 2020; still posting. 1.1M subscribers, 620M views, repeat appearances on YouTube's global Trending page.

    youtube.com/@eatyourkimchi ↗

The software from 2025 on: designed, built, and shipped by one person, with Claude Code.

Writing
All essays ↗
Video essays01 / 06
Video essay on Gravity's Rainbow Frame 01 Gravity's Rainbow, Explained
Video essay on Hopscotch Frame 02 A Novel That Wants to Play Jazz
Video essay on Ulysses Frame 03 Reading Ulysses for the Fourth Time
Video essay on The Stranger Frame 04 Meursault Isn't French
Video essay on The Dispossessed Frame 05 Review of The Dispossessed
Video essay on Hamnet Frame 06 Explaining Hamnet's Ending

Here's what I'm reading
← CompletedQueued →
A Clockwork OrangeAnthony BurgessCover of A Clockwork Orange by Anthony Burgess★★★★★Early 20s
A Doll's HouseHenrik IbsenCover of A Doll's House by Henrik Ibsen★★★★★Early 20s
Adventures of Huckleberry FinnMark TwainCover of Adventures of Huckleberry Finn by Mark Twain★★★★★Early 20s
AeneidVirgilCover of Aeneid by Virgil★★★★★Early 20s
BeowulfAnonymousCover of Beowulf by Anonymous★★★★★Early 20s
CandideVoltaireCover of Candide by Voltaire★★★★★Early 20s
Crime and PunishmentFyodor DostoevskyCover of Crime and Punishment by Fyodor Dostoevsky★★★★★Early 20s
Divine ComedyDante AlighieriCover of Divine Comedy by Dante Alighieri★★★★★Early 20s
Epic of GilgameshAnonymousCover of Epic of Gilgamesh by Anonymous★★★★★Early 20s
FrankensteinMary ShelleyCover of Frankenstein by Mary Shelley★★★★★Early 20s
Great ExpectationsCharles DickensCover of Great Expectations by Charles Dickens★★★★★Early 20s
Gulliver's TravelsJonathan SwiftCover of Gulliver's Travels by Jonathan Swift★★★★★Early 20s
Heart of DarknessJoseph ConradCover of Heart of Darkness by Joseph Conrad★★★★★Early 20s
IliadHomerCover of Iliad by Homer★★★★★Early 20s
Invisible ManRalph EllisonCover of Invisible Man by Ralph Ellison★★★★★Early 20s
Jane EyreCharlotte BrontëCover of Jane Eyre by Charlotte Brontë★★★★★Early 20s
Life of PiYann MartelCover of Life of Pi by Yann Martel★★★★★Early 20s
LolitaVladimir NabokovCover of Lolita by Vladimir Nabokov★★★★★Early 20s
MetamorphosesOvidCover of Metamorphoses by Ovid★★★★★Early 20s
Midnight's ChildrenSalman RushdieCover of Midnight's Children by Salman Rushdie★★★★★Early 20s
Mrs. DallowayVirginia WoolfCover of Mrs. Dalloway by Virginia Woolf★★★★★Early 20s
My Name Is RedOrhan PamukCover of My Name Is Red by Orhan Pamuk★★★★★Early 20s
Oedipus RexSophoclesCover of Oedipus Rex by Sophocles★★★★★Early 20s
OresteiaAeschylusCover of Oresteia by Aeschylus★★★★★Early 20s
Paradise LostJohn MiltonCover of Paradise Lost by John Milton★★★★★Early 20s
Père GoriotHonoré de BalzacCover of Père Goriot by Honoré de Balzac★★★★★Early 20s
Robinson CrusoeDaniel DefoeCover of Robinson Crusoe by Daniel Defoe★★★★★Early 20s
The Brothers KaramazovFyodor DostoevskyCover of The Brothers Karamazov by Fyodor Dostoevsky★★★★★Early 20s
The Canterbury TalesGeoffrey ChaucerCover of The Canterbury Tales by Geoffrey Chaucer★★★★★Early 20s
The Fellowship of the RingJ.R.R. TolkienCover of The Fellowship of the Ring by J.R.R. Tolkien★★★★★Early 20s
The Gay ScienceFriedrich NietzscheCover of The Gay Science by Friedrich Nietzsche★★★★★Early 20s
The MetamorphosisFranz KafkaCover of The Metamorphosis by Franz Kafka★★★★★Early 20s
The Scarlet LetterNathaniel HawthorneCover of The Scarlet Letter by Nathaniel Hawthorne★★★★★Early 20s
The Sun Also RisesErnest HemingwayCover of The Sun Also Rises by Ernest Hemingway★★★★★Early 20s
Things Fall ApartChinua AchebeCover of Things Fall Apart by Chinua Achebe★★★★★Early 20s
Waiting for GodotSamuel BeckettCover of Waiting for Godot by Samuel Beckett★★★★★Early 20s
Wuthering HeightsEmily BrontëCover of Wuthering Heights by Emily Brontë★★★★★Early 20s
No One Is Talking About ThisPatricia LockwoodCover of No One Is Talking About This by Patricia Lockwood★★★★★Feb 16 – Feb 18, 2025
Lincoln in the BardoGeorge SaundersCover of Lincoln in the Bardo by George Saunders★★★★★Aug 16 – Aug 21, 2025
On Writing and FailureStephen MarcheCover of On Writing and Failure by Stephen Marche★★★★★Aug 31 – Sep 2, 2025
The IdiotElif BatumanCover of The Idiot by Elif Batuman★★★★★Aug 30 – Sep 4, 2025
DemonsFyodor DostoevskyCover of Demons by Fyodor Dostoevsky★★★★★Sep 11 – Sep 22, 2025
If on a Winter’s Night a TravelerItalo CalvinoCover of If on a Winter’s Night a Traveler by Italo Calvino★★★★★Sep 10 – Sep 23, 2025
Nothing to be Frightened ofJulian BarnesCover of Nothing to be Frightened of by Julian BarnesSep 29 – Oct 2, 2025
Our Souls at NightKent HarufCover of Our Souls at Night by Kent Haruf★★★★★Oct 2 – Oct 3, 2025
How to Be BothAli SmithCover of How to Be Both by Ali SmithOct 4 – Oct 7, 2025
The CrossingCormac McCarthyCover of The Crossing by Cormac McCarthyOct 30 – Nov 9, 2025
Cities of the PlainCormac McCarthyCover of Cities of the Plain by Cormac McCarthyNov 9 – Nov 11, 2025
1984George OrwellCover of 1984 by George Orwell★★★★★Nov 12 – Nov 16, 2025
Under the Eye of the Big BirdHiromi KawakamiCover of Under the Eye of the Big Bird by Hiromi KawakamiNov 17 – Nov 20, 2025
A Skeleton Key to Finnegans WakeJoseph CampbellCover of A Skeleton Key to Finnegans Wake by Joseph CampbellUp nextEst. start Nov 8, 2026
In Memory of MemoryMaria StepanovaCover of In Memory of Memory by Maria StepanovaEst. start Nov 21, 2026
In Search of Lost TimeMarcel ProustCover of In Search of Lost Time by Marcel ProustEst. start Nov 27, 2026
Within a Budding GroveMarcel ProustCover of Within a Budding Grove by Marcel ProustEst. start Dec 5, 2026
The Guermantes WayMarcel ProustCover of The Guermantes Way by Marcel ProustEst. start Dec 14, 2026
Sodom and GomorrahMarcel ProustCover of Sodom and Gomorrah by Marcel ProustEst. start Dec 24, 2026
The Captive & The FugitiveMarcel ProustCover of The Captive & The Fugitive by Marcel ProustEst. start Jan 2, 2027
Time RegainedMarcel ProustCover of Time Regained by Marcel ProustEst. start Jan 14, 2027
The Waste LandT. S. EliotCover of The Waste Land by T. S. EliotEst. start Jan 21, 2027
Henry IV, Part 1William ShakespeareCover of Henry IV, Part 1 by William ShakespeareEst. start Jan 25, 2027
Henry IV Part 2William ShakespeareCover of Henry IV Part 2 by William ShakespeareEst. start Jan 29, 2027
King LearWilliam ShakespeareCover of King Lear by William ShakespeareEst. start Feb 2, 2027
Moby-DickHerman MelvilleCover of Moby-Dick by Herman MelvilleEst. start Feb 6, 2027
The Sound and the FuryWilliam FaulknerCover of The Sound and the Fury by William FaulknerEst. start Feb 14, 2027
As I Lay DyingWilliam FaulknerCover of As I Lay Dying by William FaulknerEst. start Feb 18, 2027
Blood MeridianCormac McCarthyCover of Blood Meridian by Cormac McCarthyEst. start Feb 22, 2027
SuttreeCormac McCarthyCover of Suttree by Cormac McCarthyEst. start Feb 27, 2027
A Critique of Postcolonial Reason: Toward a History of the Vanishing PresentGayatri Chakravorty SpivakCover of A Critique of Postcolonial Reason: Toward a History of the Vanishing Present by Gayatri Chakravorty SpivakEst. start Mar 5, 2027
BelovedToni MorrisonCover of Beloved by Toni MorrisonEst. start Mar 24, 2027
Is There a Text in This Class? The Authority of Interpretive CommunitiesStanley FishCover of Is There a Text in This Class? The Authority of Interpretive Communities by Stanley FishEst. start Mar 28, 2027
LabyrinthsJorge Luis BorgesCover of Labyrinths by Jorge Luis BorgesEst. start Apr 2, 2027
Marcel Proust: A Very Short IntroductionJoshua LandyCover of Marcel Proust: A Very Short Introduction by Joshua LandyEst. start Apr 6, 2027
My Brilliant FriendElena FerranteCover of My Brilliant Friend by Elena FerranteEst. start Apr 8, 2027
Paintings in ProustEric KarpelesCover of Paintings in Proust by Eric KarpelesEst. start Apr 12, 2027
Pale FireVladimir NabokovCover of Pale Fire by Vladimir NabokovEst. start Apr 17, 2027
Pride and PrejudiceJane AustenCover of Pride and Prejudice by Jane AustenEst. start Apr 20, 2027
Primeval and Other TimesOlga TokarczukCover of Primeval and Other Times by Olga TokarczukEst. start Apr 26, 2027
Proust and SignsGilles DeleuzeCover of Proust and Signs by Gilles DeleuzeEst. start Apr 30, 2027
Robert Browning's PoetryRobert BrowningCover of Robert Browning's Poetry by Robert BrowningEst. start May 2, 2027
The AmbassadorsHenry JamesCover of The Ambassadors by Henry JamesEst. start May 10, 2027
The Cambridge Companion to ProustRichard Bales (ed.)Est. start May 16, 2027
The Golden BowlHenry JamesCover of The Golden Bowl by Henry JamesEst. start May 19, 2027
The Major WorksSamuel Taylor ColeridgeCover of The Major Works by Samuel Taylor ColeridgeEst. start May 26, 2027
The Passion According to G.H.Clarice LispectorCover of The Passion According to G.H. by Clarice LispectorEst. start Jun 9, 2027
The major worksJohn KeatsCover of The major works by John KeatsEst. start Jun 12, 2027
The major worksLord ByronCover of The major works by Lord ByronEst. start Jun 20, 2027
The major worksWilliam WordsworthCover of The major works by William WordsworthEst. start Jul 3, 2027
War and PeaceLeo TolstoyCover of War and Peace by Leo TolstoyEst. start Jul 12, 2027
21,961Pages read
342Days reading
64Avg / day
70Books finished
NovDecJanFebMarAprMayJunJulAugSepOctNov
Pages read per day, since Nov 26, 2025Less More
Thomas Mann — Lübeck, GermanyBret Easton Ellis — Los Angeles, United StatesWalter Benjamin, Erich Auerbach — Berlin, GermanyUrsula K Le Guin — Berkeley, United StatesDaphne du Maurier, Virginia Woolf, Mary Shelley, Daniel Defoe, Geoffrey Chaucer, John Milton, Colin MacCabe — London, United KingdomThomas Pynchon — Glen Cove, United StatesClive Hart — PerthJulio Cortázar — Brussels, ArgentinaJames Joyce, Jonathan Swift — Dublin, IrelandColson Whitehead, Elif Batuman — New York City, United StatesJens Zimmermann — Groß-UmstadtGabriel García Márquez — Aracataca, ColombiaAldous Huxley — Godalming, United KingdomSophocles — Colonus, Ancient GreeceWilliam Shakespeare — Stratford-upon-Avon, United KingdomHomer — Ionia, Ancient GreeceW.G. Sebald — Wertach, GermanySusanna Clarke — Nottingham, United KingdomHilary Mantel — Glossop, United KingdomFriedrich Nietzsche — Röcken, GermanyYann Martel — Salamanca, CanadaJohann Wolfgang von Goethe — Frankfurt, GermanyMark Twain — Florida, United StatesSamuel Beckett — Foxrock, IrelandCharlotte Brontë, Emily Brontë — Thornton, United KingdomJ.R.R. Tolkien — Bloemfontein, United KingdomHonoré de Balzac — Tours, FranceHarper Lee — Monroeville, United StatesOrhan Pamuk — Istanbul, TurkeyAnthony Burgess, Jeanette Winterson — Harpurhey, United KingdomOvid — Sulmona, Roman EmpireErnest Hemingway — Oak Park, United StatesJoseph Conrad — Berdychiv, PolandCharles Dickens — Landport, United KingdomChinua Achebe — Ogidi, NigeriaVirgil — Mantua, Roman RepublicRalph Ellison — Oklahoma City, United StatesFranz Kafka — Prague, Austria-HungaryFyodor Dostoevsky — Moscow, RussiaDavid Foster Wallace — Ithaca, United StatesNathaniel Hawthorne — Salem, United StatesHenrik Ibsen — Skien, NorwayVoltaire — Paris, FranceAeschylus — Elefsina, Ancient GreeceVladimir Nabokov — St. Petersburg, RussiaSalman Rushdie — Bombay, IndiaShuang-zi Yang — Taichung, TaiwanDante Alighieri — Florence, ItalyDon DeLillo — Bronx, United StatesMargaret Atwood — Ottawa, CanadaMarlen Haushofer — Frauenstein, Molln, AustriaGeorge Eliot — Nuneaton, United KingdomJean-François Lyotard — Versailles, FranceNorthrop Frye — Sherbrooke, CanadaGustave Flaubert — Rouen, FranceOlga Tokarczuk — Sulechów, PolandStendhal — Grenoble, FranceBen Lerner — Topeka, United StatesRichard Ellmann — Highland Park, Michigan, United StatesMagda Szabó — Debrecen, HungaryMikhail Bulgakov — Kyiv, UkraineHugh Kenner — Peterborough, CanadaRita Felski — Birmingham, United StatesArundhati Roy — Shillong, IndiaAlbert Camus — Dréan, French AlgeriaClarice Lispector — Chechelnyk, UkrainePatricia Lockwood — Fort Wayne, United StatesShehan Karunatilaka — Galle, Sri LankaGeorge Saunders — Amarillo, United StatesStephen Marche — Toronto, CanadaItalo Calvino — Santiago de las Vegas, CubaJohn Edward Williams — Clarksville, United StatesStuart Gilbert — Kelvedon Hatch, United KingdomMilan Kundera — Brno, CzechoslovakiaMiguel de Cervantes — Alcalá de Henares, SpainKent Haruf — Pueblo, United StatesJulian Barnes — Leicester, United KingdomGeorge Orwell — Motihari, IndiaAli Smith — Inverness, United KingdomCormac McCarthy — Providence, United StatesHiromi Kawakami — Tokyo, Japan
Where the authors I've read were born. Click a pin to find the book above.

Sometimes, immersed in his books, there would come to him the awareness of all that he did not know; of all that he had not read; and the serenity for which he labored was shattered as he realized the little time he had in life to read so much, to learn what he had to know.

— Stoner
My reading as one knowledge graph — every book, author, quote, journal entry, theme, and domain, linked. Synced live from ReadingRate into Obsidian by a plugin I built. Hover a dot; click a book to find it above.
See full library on ReadingRateDifficulty scores · marginalia · quotes ↗