Hi there, I'm Simon.

I’m a social media creator and consultant specializing in deep community engagement.

I turn your social-media audiences into engaged superfans and qualified sales in six weeks.

YouTube Channel Stats Widget
617,367,218
Total Views
45,753,506
Hours Watched
1,773,695
Subscribers
3,879,828
Comments Added
12,968,462
Likes Received

Find Me Here

Previous and Current Clients

Brian Rosenfeld

The few times I felt stuck on a project idea, I called Simon, and afterwards had some of my most successful campaigns.

— Brian Rosenfeld, Market Manager, Brown Forman

Call of Duty logo in black text
Coca-Cola logo in red script on a white background.
Logo of Pokémon Detective Pikachu with neon-style lettering.
"Ghost in the Shell" logo in black and white, featuring stylized text with "IN THE" inside a triangle.
Hilton logo featuring a stylized 'H' with a swirl and the word Hilton below.
Kia logo in red on a transparent background.
YouTube logo with black text and red play button icon.
HP logo, blue circle with black lowercase letters 'hp' inside.
Airbnb logo with a stylized 'A' symbol and the brand name in lowercase letters, colored red.
Red "GODZILLA" text on transparent background
Jack Daniel’s logo with "Old No. 7 Brand" in a decorative oval.
Taiwan tourism logo with slogan "The Heart of Asia" and Chinese characters.

Client Work

  • A blurred collage of four video thumbnails featuring a person in different shirts, with overlay text on each image. The thumbnails show video play counts: 42.4K, 47.7K, 100K, and 85.4K.

    Instagram:

    This client’s goal was to expand beyond his successful LinkedIn text and image posts by incorporating video content to enhance his brand presence. I guided him in setting up a professional studio, provided comprehensive training on the equipment, and collaboratively developed a content strategy. From the outset, his videos are of exceptional quality, consistently attracting 30,000 to 100,000 views each

  • Analytics dashboard showing performance metrics including reach of 1.5 million, content interactions of 152.3 thousand, 67.9 thousand followers, and 14.9 thousand link clicks. Graph displays daily reach and sources of organic versus ad reach over time. Reach breakdown shows 1,521,331 total reach, 1,325,679 from organic, and 270,436 from ads with percentage increases.

    Instagram

    I provided guidance on community management and engagement strategies, along with effective communication techniques for video descriptions, Instagram Reels, and interactions with her audience. In our time together, her Instagram channel has achieved significant growth, surpassing 1 million in reach for the first time, and more than doubling her audience, to close to 100k followers.

  • Bar graph showing total traffic and top sources from June 12, 2024, to September 10, 2024. The bars indicate varying levels of views over time, with peaks and troughs.

    Substack:

    This client’s goal is to expand her newsletter. We collaborated on some ideas, and found a way to boost her audience by 50% and monetize with paid subscriptions. Her audience on Substack is very engaged in the comments as well, as we collaborated on how to connect with her readers.

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Experience

  • Group photo at a creator summit event, featuring diverse individuals posing with hashtags and a YouTube logo, under a large illuminated sphere in an indoor setting.

    Invited to three consecutive YouTube Creator Summits, which invites the top 100 creators of the APAC Region, as a guest and speaker

  • People line up outside a building with "YOU ARE HERE" balloons and a decorated car nearby.

    Co-founded You Are Here Cafe in South Korea2000 people waited in line on opening day

  • Eatyourkimchi Studio

    Opened South Korea's first studio run by Social Media creators, Eatyourkimchi Studio, and managed a team of eight employees

  • Large group of people dressed in colorful and varied costumes, posing and making playful gestures in an auditorium setting.

    Toured across Europe and North America for paid ticketed fan events in front of hundreds.

  • Eatyourkimchi Mobile

    Navigated many successful brand deals, contract negotiations, and collaborations.

  • YouTube Gold Button

    Thoroughly experienced with YouTube's products, both as a creator and advisor.

  • YouTube Trending

    Repeatedly featured on YouTube's Trending Page, with an understanding of best practices to get there.

  • Two people smiling in front of a yellow background with the text 'DREAM JOB?' and a 'Speaker's Corner' logo.

    Co-created the an interactive videobooth with Google, and hosted it in my cafe.